← All work
Axioprax Lab
Lab build, fictional business, synthetic data
Lead Research & CRM Sync
An n8n automation that captures inbound leads, researches each contact with AI, enriches the record and writes a structured HubSpot record, with no manual step.
Problem (test scenario)
Inbound leads sat in a form until someone copied them into HubSpot and googled the company by hand.
What we built
A webhook-triggered n8n flow that researches each contact, scores fit, and writes a structured HubSpot record.
How it works
- 01Form or webhook fires
- 02AI research and enrichment
- 03Lead scored and categorised
- 04CRM record created or updated
- 05Follow-up draft prepared
Tech
n8nOpenAIHubSpotWebhooks
Result
A reference build of the pattern we use for intake research: an enquiry arrives, the contact and company are researched automatically, and a complete record lands in the CRM with an owner assigned. Built and tested against demo data.